Projects
Here you will find a collection of my work that I have developed throughout my degree at the University of Canberra. I hope that these can give you an insight into my creative and strategic brain, and a taste of what I have to offer to the professional marketing world. If you have any questions or would like to know more about any of the highlighted projects, feel free to contact me through the link at the top right of the page.
TAFRD Integrated Marketing Campaign
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Thank a First Responder Day is an annual day of recognition for first responders, ran by the not-for-profit company Fortem. I worked as part of a team to develop the attached campaign, in order to meet the brief of increasing the days' national recognition in 2022. My own work is highlighted in the SWOT, Insight, Creative Brief, Campaign Strategy, creative direction for the media executions, Media Schedule, Budget and Evaluation.
Situational Analysis and Creative Brief
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By practising the skills of a strategist, I put together a situational analysis and creative brief to demonstrate idea generation for the campaign. Prior to writing the attached report, I conducted both primary and secondary research to justify my findings. The UC Campus Development Team provided me with their client brief, addressing their planning for the next few years in relation to their sustainability strategy.
Neutrogena Brand Analysis
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This brand analysis delves into the popular brand Neutrogena and assesses their target market, current situation (as of 2019), positioning, competitors and research trends.I wrote this report during my first year.
Strategy Recommendation
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The attached strategy recommendation report was created in response to a brief focused on the release of the Google Pixel 4a phone. It includes a top-line media schedule and supporting strategy, utilising Roy Morgan research.
ANZ Financial Wellbeing Creative Ad Concept
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From a provided creative brief, I worked with a partner to develop the attached creative ad concept in regards to the ANZ Financial Wellbeing Challenge. The presentation outlines the creative process, copywriting development and includes a stylistic direction of what the final advertisement would look like, for a professional to create.
ALDI Creative Ad Concept
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From a provided creative brief, I worked with a partner to develop the attached creative ad concept for ALDI supermarkets Australia. The presentation outlines the creative process, copywriting development and includes a stylistic direction of what the final advertisement would look like, for a professional to create. The issue Aldi was facing was surrounding the introduction by its key competitors Coles and Woolworths of rewards cards. ALDI will never offer rewards cards, so needed to position themselves as competitive on prices regardless.
Nutriplex IMC Campaign Copy Writing
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For this project, I was tasked with creating 5 traditional or digital advertisements for the introduction of a new fertiliser, Nutriplex. The goal of Nutriplex was to be introduced as a key competitor of Dynamic Lifter, an existing and dominant fertiliser in the Australian market.
BASC TVC Script
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During my internship, I worked on developing my TVC copywriting skills. Attached is a creative ad concept for local blinds, awnings, shutters and curtains store.
